Introduction
In this post, you will learn what is digital marketing and its importance, is digital marketing useful, explain what is digital marketing, google digital marketing, etc.
What is Digital Marketing and Its Importance |
What is Digital Marketing?
Digital marketing has been around us since the very beginning guys, it all started in the year 1970. Where a Pioneer programmer Ray Tomlinson implemented, the first email program on the Artnet system ever since. Then there was a drastic change or the DraStic growth in the field of digital marketing.
Now, digital marketing is becoming very popular due to the increase in the number of Internet users mobile phone users, and digital content consumption. You can also put this across like this guy's digital marketing, digital marketing strategy and Compass has all marketing efforts that promote your product or brand using electronic devices or majorly the internet.
It also leverages average online marketing tactics such as search marketing, email, marketing, content, marketing, social media, marketing, social media marketing agency, and mobile marketing, to connect with current and prospective customers.
The major goal is to reach your customers, So from small-scale to large-scale industry, operators, use digital marketing to promote and create awareness about the product generate possible leads, and also get your product sword. So this was a brief introduction to what is digital marketing.
Digital Marketing Trends
Statistics also indicate that the Indian marketing traffic is expected to grow, 291 times bigger than what it was in 2005. Now, talking about digital marketing channels like SEO content marketing, Marketing, email marketing, and so on twenty-two percent of the entire world's population is on Facebook, and close to 50% of Instagram users or on it every day. Now, you can imagine the scale at which digital marketing is growing right now.
The Actual Trends of the Digital Marketing Industry
The first thing we have is artificial intelligence, Artificial intelligence is considered the biggest commercial opportunity for companies Industries, and countries and will Ruiz the global GDP by up to 14 percent by 2030. This means that latecomers will find serious competition within the next few years.
How Official Intelligence Works and How Digital Marketing Plays a Vital Role in This Now
Artificial intelligence is considered a cutting-edge technology and has numerous potential applications and marketing. It is also deployed for Content Marketing, Advertising, and customer service. So this is also considered one of the hottest job trends in the market right now.
Chatbots
Bots chatbots will power up to 85 percent by 2020, This AI-based technology uses Instant Messaging to chat in real-time with your website, visitors, or customers. I think most of you know how chatbots work so nowadays almost 30% of the tasks fulfilled by the Chatbots company use chart boards to provide services, like customer support, generating information, and many more with example Alexa, it becomes clear.
How Chatbot Can Make a Difference in Our Lives Every Day
A chatbot is also known as a Chatter Bot, bought, artificial agent, and so on. And this is a software program driven by artificial intelligence which serves the purpose of making a conversation with the user in the form of text or Speech.
So many people across the globe prefer using chat pods as they're a responsive platform for 24/7 support, I mention, it is mainly for building a conversation with the user and responding to their queries. It mainly helps in answering and it also helps in very accurately recalling your entire buying history.
But most often, These are used to answer simple questions or help a user accomplish a simple task. So, this is also one of the latest trends in the market right now.
Video Marketing
Video marketing is one of the most famous and most important market trends today and is likely to continue for the next 5 to 10 years. I think most of the viewers out there know the value of a video. Also, the notable factor is that seventy percent of the consumers say that they have known a brand by watching their brand promotional video on different marketing channels.
The marketing channels will include social media marketing, Which has a very wide platform. Also, in addition to this 52 percent of consumers say that watching product videos make them more confident in online purchase decisions. So video plays an important role guys.
Augmented and Virtual Reality Marketing
Augmented reality advertisements ranked among the top applications used by marketers throughout the glue using this. You can bring a static or unreal environment Something that would integrate the offer with the reality of the buyer.
What do I mean by offer and the reality of the Bayou?
It means to say that you can experience A lot of things right in front of your eyes but just that there's a little difference between what is being offered to you. And the reality is going to be completely different from the offer.
Now, this trend is one of the top highlights of the Year 2019. And according to statistics AR and VR worldwide Market size is expected to reach around two hundred and nine point two billion dollars in only five years. This is a very huge amount guys. So augmented and virtual reality is going to be the future of digital marketing.
Voice Search
I think most of you use smartphones and also everybody knows what our voice assistants are. And when I say voice, search voice, search or Google voice. Search is a Google product that allows your user to use Google search by speaking on your smartphone or your computer. That is half the device search for data upon entering information on what to search into the device by speaking.
So we have a lot of Technologies intertwined for this. Also, there is something called, Alexa and city, right?
These make our lives very easy you can just find any of your restaurant or any of your queries, any of your doubts regarding any of the topic. You can just say hello Google or OK, Google. And just say, Alexa, find me the best restaurant or find me something to wear, Find me a place which is very cozy and all of these. So this is how easy our lives are right now.
So talking about this that's of voice search in the field of digital marketing 111.8 million people in the US are using a voice assistant in a week and also around 31% of smartphone users across the world will be using a voice-activated search like CD Alexa and so on.
Businesses must always focus on their marketing Outreach efforts by using voice engine optimization. This helps in letting you know, about your target audience, who might use your keyword in their voice queries. And so on also do focus on long, tail keywords, this is because the searches are more likely to be more specific when it comes to asking questions.
You can just ask, What is digital marketing by just calling up Alexa, Just tell me what is digital marketing? It will give you the top search engine results. So, this is how easy it is to become a guy, and also, you can make use of this to promote your product, as well.
Importance of Digital Marketing
Why exactly do we need digital marketing?
Why is it so important in our day-to-day life basis?
Well, again continues to drive business in the 22nd century, and Mastery of digital marketing, Techniques is a must known pretty cool site. Well, I guess you guys are aware of the term too. Marketing as a medium to promote your product and your business. That's right guys.
But why do we need digital marketing? What's so important? Or why do you think you need digital marketing for your business strategy and also how do you think digital marketing is important?
So today's marketing strategy completely depends on digital marketing, During so when you are strategizing your business needs digital marketing plays an important role here. So how do you create a strategy in digital marketing? Each company has its specific set of goals but the majority of them are only concentrating on driving sales to their organizations and finding new gateways to success.
To take your company's work more effective you have to take advantage of all the most valuable marketing resources and Technologies. When I say digital marketing strategy action plans to achieve your marketing quotes.
Increase In The Number of Sales
So digital marketing helps in driving more sales to your organization which in turn increases the revenue and also the pay scale.
Brand Your Company
Branding your company is a must guy, You should be very confident about what your company is dealing with. And also, you should know how to promote your product, promoting your product and branding, a product is a little different.
So please note guys branding your product is making people know that your product is worth buying and also gaining the customer's trust.
Easy to Work with Marketing Channels
It is easy to get familiar with the marketing channels, So there are close to six or seven or seven to eight marketing channels available, and Sing along with these marketing channels is very easy.
Well, you guys know about SEO, SEO digital marketing
SEO is search engine optimization which is used for blogs or articles that you write and email marketing is for prospective customers. Send out a professional email to them and get a proper response, Social media marketing mainly deals with promoting a product on the social media platform and so on.
Helps Build a Better Relationship with Your Customers
So getting along with these marketing channels is very easy and also digital marketing helps build a better relationship with your customers or prospects. So this is actually why we take up digital marketing. Getting people's trust-building, A good relationship with them eventually leads to the growth of your organization. Digital marketing is one such platform that helps you build a better relationship with your customers.
Better ROI, What is a Good ROI for Digital Marketing
Better Roi's return on investment is also an important factor that influences the profit of your company. So the amount which you invest in the marketing channel or marketing medium is going to be very high. But by using digital marketing you're going to be getting a lot back.
The money, which you are going to be investing in a digital campaign or a digital marketing campaign is going to be coming back with better interest and also digital marketing has wider and more dynamic career opportunities. You can be hired as a digital marketer for the role of SEO manager, content manager, sem specialist, and so on.
Okay, so these are the hottest job roles in the market right now guys so grab the opportunity and seize the day also the important factor which influences your company's growth would be appearing on the search engine result pages that are on the front page of Google.
So making a company appear on the search engine result pages is a tedious task at hand, But by using digital marketing and the techniques you will be able to make this task easy. So, these are some notable benefits or I would say importance of having a digital marketing team in your organization.
Conclusion
So now that you've understood digital marketing strategy, what are the latest trends in the market and also the importance of having a digital marketing team or the importance of having a digital marketing campaign in your company?
Also Read: What is Email Marketing? Types of Email Marketing & Strategies - A Complete Guide for Beginners